SPONSORS
RethinkPopMusic often works with consumer product companies to reach the overlooked yet highly influential demographic with startling purchasing power... Independent Musicians. While this business aspect is not RPM’s priority, we do recognize the opportunity for event sponsorship and provide clients with tangible return on investment beyond what they are accustomed.
The Independent Musician demographic is at 20 million strong in the United States and at the same time their the “tastemaker” that advertisers desperately try to reach. This highly influential demographic has the ability to exponentially increase sales through mass consumer emulation, but why take the chance?
What is often overlooked is THEIR startling purchasing power. Albeit gas, lodging, equipment, clothing, entertainment or food, Independent Musicians pay for all expenses out of pocket. We understand that a free beer or pair of sunglasses at an event is cool, but it doesn’t really do much for advocacy. And famous people get swag items that Independent Musicians purchase once in a lifetime. Not much return consumerism there either.
RethinkPopMusic emphasizes differentiating YOUR product from the competitors. If you throw a bunch of money at a pile of shit... at the end of the day you just have an expensive pile of shit. RPM does not persuade, but rather educate on the benefits of advocating your product.
Why is your product better? Because you give an exclusive discount to Independent Musicians nationwide.
How do they find out? Because you partnered with RethinkPopMusic for a showcase or tour.
CASE STUDIES
5 Bands 5 Bucks Free Booze |
South by Southwest (SXSW) |
United Kingdom |
Midpoint Music Festival |